DEDEDAL
"She spends hours refining every drop—so your scent lasts a lifetime."
Crafting perfumes that transcend time, identity, and artistry.
"Diah Ayu Lestari widely known for Dededal—Perfumer, Consultant, and Fragrance Visionary."
A scent is more than fragrance—it’s identity. As the nose behind Indonesia’s olfactory landscape, Diah Ayu Lestari blends artistry and chemistry to create evocative perfumes. With more than 30 brands shaped under her expertise, she specializes in bespoke fragrance development, brand consulting, and immersive workshops. From concept to creation, she elevates scent beyond fragrance—it becomes a signature.
The Nose Listed in Alphabetical Order
and/or, Barnella, Dialé, Erigo, Fragggrance by Petrification Lab, Ghea Panggabean, Ghea Resort by Amanda Janna, Guelle, Innania, Maison Garnet, Manifest, Meet The Makers, Mingle, Mississippi, Morf, MultitudE, Nappa Milano, Ruma, satas, Sekarwangi, Stoi. Aroma, Veu, Viorelle, Zap, Zentja, Zurich
[your brand]
DARE
DARE Fragrance is more than a perfume house—it is a full-service olfactory branding and fragrance development firm founded by Diah Ayu Lestari. With expertise in artistry, chemistry, and brand storytelling, we create fragrances that are not just scents, but identities.
From concept to creation, DARE offers a complete, end-to-end service for brands looking to develop their own signature fragrance. Whether you are launching a luxury perfume house or integrating scent into your brand experience, we handle everything—from raw material sourcing to final product development.
PERFUMER
NOTES
ABC PERFUMERY
LETTERS TO A
PERFUMER
WHO NOSE?
EPS. 1 A IS FOR ACCORD
EPS. 2 B IS FOR ACCORD
SUBMIT YOUR
STORY HERE
SUBMIT YOUR
STORY HERE
PRESS & FEATURES
let’s create
together
📍 Based in Indonesia | Available for Global Collaborations
📩 Email |
WhatsApp |
📅 Book a Consultation (Calendly link again for quick access)
Work With Diah Ayu Lestari Looking to collaborate on a bespoke fragrance, brand partnership, or endorsement?
🌿 For Fragrance & Beauty Brands
- Develop a signature scent for your brand.
- Creative direction and storytelling for perfume branding.
- White-label or private fragrance development.
💎 For Luxury & Lifestyle Brands
- Exclusive collaborations in fashion, beauty, and hospitality.
- Scent experiences for hotels, events, and retail spaces.
- Personalized endorsements and brand partnerships.
🎤 For Media & Public Engagements
- Speaker sessions on fragrance trends, branding, and Indonesian perfumery.
- Expert features in magazines, podcasts, and luxury campaigns.